On this page
- They report scale differently. CentralReach says it is trusted by 4,000 ABA and multidisciplinary practices and over 200,000 professionals; RethinkBH says it is trusted by 96,000 providers.
- Neither publishes a list price on the pages reviewed.
- Its standard Terms of Service set a 12-month term that auto-renews unless written notice is given at least 45 days before the term ends, with no early termination right.
At a glance
| CentralReach | RethinkBH | |
|---|---|---|
| How it describes itself | AI-powered EMR and practice management platform for autism and IDD care | ABA practice management software bringing scheduling, data collection, billing and clinical documentation together in one system |
| Scale it reports | 4,000 ABA and multidisciplinary practices; over 200,000 professionals | Trusted by 96,000 providers |
| Core modules listed | Billing, analytics and reporting, scheduling, assessments, caregiver, training | Clinical data collection, scheduling, billing, session note AI, analytics, integrations, medical necessity assessment, training |
| Note and claim AI it lists | NoteDraftAI, NoteGuardAI (reviews notes before submission), ClaimCheckAI (audits claims before submission), ClaimAcceleratorAI | Session Note AI (add-on summary feature), BillAI billing workflows |
| Infrastructure and security it states | Runs on AWS; commercially reasonable efforts toward 99.5% uptime (terms) | HITRUST CSF certified and HIPAA compliant; Microsoft Azure; AES-256 encryption at rest |
| Published pricing | Per-seat billing; order pricing is confidential under its Pricing Policy | Customized; varies by number of users, modules and services |
| Published contract terms | 12-month auto-renewal, 45 days' written notice, no early termination right (standard terms) | Not published on the pages reviewed |
Figures and feature names are as stated on each vendor's site when this page was written. Follow the source links for current wording.
CentralReach in its own words
CentralReach lists an AI assistant ("cari") layered across the platform, AI scheduling, real-time draft notes, note review before submission, claim auditing before submission and denied-claim management. Its Pricing Policy describes per-seat billing based on the accounts active in the prior month, never below committed seats. It reserves the right to increase fees on each anniversary by up to seven percent compounding, and to raise committed seats every six months. Its Terms of Service set a 12-month auto-renewing term with 45 days' written notice and no early termination right, unless your order says otherwise.
RethinkBH in its own words
RethinkBH describes point-of-care data collection, online or offline, across data types such as DTT, task analysis and PEAK; scheduling with claim status and drive times on the session card; BillAI billing workflows tied to schedules and session data; and authorization tracking that it says flags potential unit shortages before they affect scheduling. It also lists an RBT training library and a mobile app. Its FAQ says pricing varies by number of users, modules and services, that practices can often be up and running within a few weeks, and that it supports solo practitioners, multi-location practices and state EVV standards.
Questions to ask both vendors
- Show a Florida Medicaid 97153 session with concurrent 97155 supervision. How is the XP line produced?
- Show the 8-minute unit calculation, and what happens when units do not match the documented minutes.
- Show a note missing the parent-absence explanation required by section 6.2.4 of Florida's coverage policy. Does anything stop the claim?
- What exactly is included in the quoted price, and what are the renewal notice, price-increase and data-export terms in the order form?
- What does migration from our current system include, and what does it cost?
The decision you might not need to make
If your current platform works for scheduling and data collection and the pain is denials or audit risk, you can keep your PM software and add a pre-claim note check instead of migrating. Run it for a month, measure denials, then decide whether a switch is still worth it.
Tip. Score both vendors on one sheet, one row per question, so the comparison stays fair.
Watch out. Compare what you saw in the walkthrough, not what was promised. Get contract terms in writing.
FAQ
Which is bigger, CentralReach or Rethink?
They report scale differently. CentralReach says it is trusted by 4,000 ABA and multidisciplinary practices and over 200,000 professionals; RethinkBH says it is trusted by 96,000 providers.
Do CentralReach or RethinkBH publish prices?
Neither publishes a list price on the pages reviewed. RethinkBH says pricing is customized by users, modules and services. CentralReach's Pricing Policy treats order pricing as confidential.
Does CentralReach have a long-term contract?
Its standard Terms of Service set a 12-month term that auto-renews unless written notice is given at least 45 days before the term ends, with no early termination right. Order forms can differ.
Clean notes, clean claims, paid claims.
We check every ABA session note before the claim is built, and you keep the PM software you already use.
Sources
- CentralReach, home page (product description)
- CentralReach, Terms of Service (last revised Nov 21, 2023)
- CentralReach, Pricing Policy
- RethinkBH, ABA practice management software page and FAQ
- AHCA, Behavior Analysis Fee Schedule, January 1, 2025 (incorporated in Rule 59G-4.002, F.A.C.)
- AHCA, Florida Medicaid Behavior Analysis Services Coverage Policy (Dec 2024), incorporated in Rule 59G-4.125, F.A.C.
Last reviewed October 2026. This page summarizes public rules and vendor pages for education; it is not legal or billing advice. Payer contracts and plan manuals can add requirements, so confirm with the payer.